Press Room Archives • Cebuana Lhuillier Pawnshop

Cebuana Lhuillier Invests on Sparkles.ph to Expand Entry-Level Jewelry Market

To revolutionize the entry-level jewelry market in the Philippines, Cebuana Lhuillier has announced a strategic partnership with Sparkles.ph, an innovative startup jewelry company. Through this partnership, both companies aim to leverage their combined strengths and become more appealing to budget-conscious consumers who are looking for affordable yet elegant accessories.

Over the years, there has been a noticeable increase in demand for affordable luxury items in the world, yet its market in the Philippines remain small. PJ Lhuillier Inc., the mother company of Cebuana Lhuillier, came across Sparkles.ph, who has been growing 20% Month-on-Month and is profitable despite being a new startup. Cebuana saw it as a great opportunity to penetrate and establish a presence in the said market segment.

To that end, Cebuana Lhuillier President and CEO Jean Henri Lhuillier, provided an equity investment and Credit Line to Sparkles.ph amounting to USD 2 million. This Pre Seed funding for the startup will be instrumental in enhancing Sparkles.ph’s production capabilities, expanding its product line, and boosting its market presence. This is a demonstration of strong commitment to the startup’s vision and potential. This investment is expected to provide Sparkles.ph with the necessary resources to scale its operations and meet growing demand.

Sparkles.ph, known for its unique offering of “Ampaw Gold” and lightweight jewelry, targets entry-level buyers. The startup offers its customers an 18k gold Chain with Pendant priced at approximately ₱1,200, an 18k gold pendant for Php699. These products appeal to a wide audience seeking contemporary styles at lower prices. More so, this market

segment has seen increasing demand for affordable yet quality jewelry, a niche that Sparkles.ph has adeptly filled.

Cebuana Lhuillier, on the other hand, is a leading financial services company with a vast network of close to 3,500 branches nationwide. To cater to diverse financial needs of Filipinos, the company also provides a wide range of jewelry products under its own brand aside from its pawning, micro savings, microinsurance, and microloans services, and money transfer in the Philippines.

“We see a tremendous opportunity in the entry-level jewelry market and believe that Sparkles.ph is well-positioned to lead this segment. Our partnership will not only provide the necessary capital for growth but also integrate Sparkles.ph into our ecosystem, creating value for our customers and stakeholders,” said Jean Henri Lhuillier.

The collaboration between Sparkles.ph and Cebuana Lhuillier is expected to generate substantial benefits for both companies. Sparkles.ph will leverage Cebuana Lhuillier’s market presence and operational expertise to accelerate its growth, while Cebuana Lhuillier will gain a foothold in the burgeoning entry-level jewelry market.

“Joining forces with Cebuana Lhuillier marks a pivotal moment for our FinTech / E-commerce startup, Sparkles.ph. The funding and strategic partnership from Cebuana will enable us to scale our operations massively and fulfil our vision of making pawnable Jewelry affordable for every Filipino. We are excited about the future and the opportunities this partnership will create,” said Ryza Dipatuan – Razo, President and Founder of Sparkles.ph.

As Sparkles.ph and Cebuana Lhuillier embark on this collaborative journey, both companies are poised to make significant strides in the entry-level jewelry market. This partnership underscores the potential of combining innovative startups with established industry leaders to drive growth and create new market opportunities.

Cebuana Lhuillier Finance Corporation Funds 21 Agricultural Workers to South Korea

In a world of endless possibilities, Cebuana Lhuillier Finance Corporation (CLFC) stands as a beacon of hope, offering a myriad of products and services tailored to uplift the lives of countless Filipinos. From Motorcycle Loans that fuel dreams of mobility to Microbiz Loans that ignite entrepreneurial spirits, CLFC’s arsenal of financial solutions paves the way for a brighter future.

The 21 farmers from Mangatarem, Pangasinan, are stepping onto the global stage, fueled by the support of CLFC’s innovative loans. As they embark on their journey to South Korea’s agricultural fields, armed with the financial aid from CLFC, their aspirations take flight. These loans aren’t just numbers on paper; they are the keys to unlocking doors of opportunity, transforming dreams into reality.

“At Cebuana Lhuillier Finance Corporation, our mission transcends mere transactions. We are dedicated to crafting financial solutions that resonate with the Filipino spirit, empowering individuals and communities to thrive. Through our diverse range of services, we aspire to uplift every Filipino, enriching lives and fostering a brighter tomorrow for generations to come” adds Cebuana Lhuillier, President and CEO, Jean Henri Lhuillier.

Through CLFC’s unwavering commitment to empowering Filipino workers, these farmers and their families find newfound hope and stability. The impact reverberates far beyond financial security, touching the very essence of their existence. It’s about building a legacy, creating a better tomorrow for generations to come.

“Cebuana Lhuillier Finance Corporation’s commitment to the welfare of Filipino farmers and the entire community of workers is unwavering. Our loan program extends beyond financial aid; it embodies our dedication to empowering communities and catalyzing sustainable growth. Through this initiative, we stand shoulder to shoulder with our farmers, enabling them to seize opportunities and cultivate a brighter future for themselves and their families” adds Annette Tirol, Senior Vice President and Group Head of Strategy, Customer Engagement, and Market Development at Cebuana Lhuillier.

Cebuana Lhuillier Finance Corporation remains steadfast in its commitment to fostering positive change and empowering individuals through its transformative loan services. Beyond financial transactions, it recognizes the profound impact of our support on the lives of Filipinos, exemplifying its dedication to building a brighter future.

To know more about the different products and services of CLFC visit www.cebuanafinance.com.

CEBUANA LHUILLIER DEFINES MONEY TRANSFER SERVICES IN “SO MONEY WAYS”

Cebuana Lhuillier, the leading provider of money transfer services in the Philippines, has recently launched Pera Central—a revolutionary campaign in the money transfer segment cementing the Cebuana Lhuillier brand as a one-stop-shop for money transfer transactions—amidst the country’s prevailing cash-based economy and challenges related to financial exclusion. This transformative initiative aims to address these issues by offering comprehensive and inclusive services that cater to the diverse needs of Filipinos, all under one convenient platform. With over 3,200 nationwide locations operational even after banking hours and on holidays, and leveraging a vast network of 3 million global touchpoints for international remittances and 25 thousand domestic agent partners, add to this the send to banks services, bills payment, cash in and cash out, collections, payouts and e-load services,Cebuana Lhuillier ensures accessible and user-friendly financial solutions for individuals and communities across the country.

Pera Central was introduced through a captivating jingle, a TVC and dance steps performed by brand ambassador Alden Richards, signaling a new era in money transfer services. Recognizing the urgent need to bridge the gap between traditional cash transactions and digital payment methods, Cebuana Lhuillier is revolutionizing money transfer practices, empowering individuals and communities through seamless transactions. This innovative approach reflects Cebuana Lhuillier’s commitment to driving positive change and fostering financial inclusion in the Philippines.

Erl Sumanga, First Vice President and Group Head of the Money Transfer Group at Cebuana Lhuillier, emphasized the company’s unique positioning, stating, “Nobody details the different facets of money transfer like Cebuana Lhuillier. From cash-in and cash-out transactions to POS Cash Out Withdrawals, domestic and international remittances, and efficient payout services, Cebuana Lhuillier serves as the central hub for seamless transactions through our extensive network of locations and partners.”

Cebuana Lhuillier’s dedication to redefining money transfer services is encapsulated by its new tagline, “So Money Ways,” which highlights the endless connections and possibilities offered by their comprehensive range of services across the country., Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, affirmed this vision, stating, “Amidst the challenges of financial exclusion and the predominance of cash transactions in the Philippines, our goal is to bridge the gap by offering diverse and seamless solutions that cater to every Filipino’s unique financial needs. Through our extensive network and innovative approach, we are committed to empowering individuals and communities, one transaction at a time.”

This transformative initiative underscores Cebuana Lhuillier’s pivotal role in shaping the future of financial services in the Philippines, setting new standards for accessible and secure money transfer solutions.

To explore more about Cebuana Lhuillier’s innovative money transfer services and stay updated with the latest news and promotions, visit our official social media channels:

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Cebuana Lhuillier beefs up products with fintech deal

CEBU, Philippines — Cebuana Lhuillier has entered into a partnership deal with fintech firm Advance, to expand its micro-finance products to providing financial assistance to employers for their workers’ salary loan requirement.

The partnership established the Cebuana Lhuillier Advance service, aimed at empowering employers to extend on-demand financial assistance to their employees.

Cebuana Lhuillier President and CEO Jean Henri Lhuillier said companies that enroll in Cebuana Lhuillier Advance, will discover how convenient the program is, as it allows them to provide salary loans to employees without disrupting their firms’ cash flow. “It also comes without any cost or liability on their part.”

“With the program, we hope to help more Filipinos navigate their way through financial challenges and onto the road to financial wellness”, said Lhuillier.

Jaime de los Angeles, Advance chief executive officer (CEO) and co-founder expressed confidence that with the partnership, more Filipino workers will be able to access financial requirement especially in times of need.

“We are elated to be now part of Cebuana Lhuillier’s ecosystem promoting financial inclusion and mobility. Now, even more companies and employees will benefit from Cebuana Lhuillier Advance. We look forward to the positive impact this product will make towards narrowing the national credit gap,” added De Los Angeles.

Advance is a Philippine-based fintech company that provides on-demand access to credit and other financial solutions to employees and businesses.

Aligned with its mission to serve the unbanked and underserved segments of society, Advance recently announced its expansion into Vietnam by acquiring BravoHR, a platform that provides digital solutions for employee engagement, benefits, and rewards. Advance plans to introduce more innovative financial products and offer its services to more businesses in the Philippines and Vietnam.

Cebuana Lhuillier Advance is the company’s first addition this year to their microloans product portfolio and serves as a springboard for other innovative products that will soon be launched this year.

Lhuillier underscored that with the way things are moving forward with Advance, Cebuana Lhuillier is most certainly well on its way to cementing its leadership in the Philippines’ micro-finance industry, from being known as one of the top players in the pawnshop business.

Cebuana Lhuillier Insurance Brokers Inc. (CLIB) Wins Domestic Broker of the Year at Insurance Asia Awards 2022

Two years after its transformation into an insurance brokerage firm, Cebuana Lhuillier Insurance Brokers Inc. (CLIB) bagged the Domestic Broker of the Year – Philippines award at the Insurance Asia Awards 2022. CLIB’s initiative in offering its products in the digital space was also recognized by winning the Insurtech Initiative of the Year.

On itsseventh year, the Singapore-based award honors exceptional insurance companies in Asia that deliver outstanding initiatives, products, and solutions to its clients.

The award affirms CLIB’s efforts to provide Filipinos with better access to more inclusive and affordable insurance and Cebuana Lhuillier’s market leadership and commitment to push financial inclusion to its stakeholders even in the times of uncertainty.

“We are honored to be recognized by an internationally-acclaimed award-giving body like Insurance Asia Awards. This is a strong testament to our commitment of providing excellent insurance products to our kababayans that they can rely on during the most challenging of times. Guided by our mission of financial inclusion, we will remain steadfast in our commitment to serve our clients by continuously innovating our products and services,” says Jean Henri Lhuillier, Cebuana Lhuillier president and CEO.

With the continuous collaborations and partnerships with reliable and reputable insurance providers, CLIB has been able to expand its roster of services. Its current portfolio has a total of more than 150 products from personal, life, health, vehicle, and business and liability insurance, which are being offered across Cebuana Lhuillier’s over 3,000 branches nationwide, as well as other CLIB platforms and distribution partners.

The Insurtech Initiative of the Year award also recognizes CLIB’s acceleration of its digital transformation through offering its products and services online. This transformation allowed CLIB to reach an untapped market that stands to benefit most from affordable and accessible insurance products.

“We are deeply humbled by these prestigious awards. Year after year, we try to come up with innovative solutions for the market that we serve. This pandemic pushed us to elevate our services by expanding our digital footprint to meet the growing demands of our clients. We will continuously assert our relevance by constantly enabling our clients to get protected easily, anytime and anywhere,” said Jonathan Batangan, First Vice President and Group Head for CLIB.

“Since the pandemic started in 2020, CLIB showcased its innovations by digitizing its services using different apps and forging strategic partnerships with various online platforms. As an insurance brokerage offering a variety of affordable insurance products, CLIB was able to bridge the protection gap during the pandemic through digital payment aggregators, e-commerce, banking apps, the insurance marketplace, and online banking platforms,” added Anthony Lou Bernabe, CLIB Interim Group Head.

Its web-based app ProtectNow acts as a one-stop insurance shop, allowing clients to compare the lowest prices of insurance offerings, monitor their insurance policies and claims in real-time and aggregate the best possible insurance options for home, auto, travel, and family insurance needs from the most credible insurance companies in the Philippines.

Blu Boys compete in Men’s Softball Asia Cup

The Philippine Blu Boys seek to make an impact when they compete in the 2023 Men’s Softball Asia Cup in Kochi, Japan starting Sunday, June 25.

The Philippine Blu Boys seek to make an impact when they compete in the 2023 Men’s Softball Asia Cup in Kochi, Japan starting Sunday, June 25.

Six countries are battling for the top honors in the tournament composed of host Japan, Philippines, Chinese Taipei, Indonesia, Singapore and Hong Kong.

Amateur Softball Association of the Philippines (ASAPHIL) President Jean Henri Lhuillier is excited and confident that the team will do well in the three-day event.

“They have trained well for this moment and we have nothing but all-out support for the squad,” Lhuillier said.

The team is composed of John Israel Antonio, Jerome Bacarisas, Leo Barredo, Denmark Bathan, Melvin De Castro, Lyonas De Leon, Juliuz Dela Cruz, Mark Janzen Gaspi, Francis Generoso, John Norwen Lucas, Efril Ian Mercado, Micheal Pagkaliwagan, Reagan Parco, Gerone Riparir, Justine John Rosales, and Kenneth Torres.

Three teams under ASAPHIL are also set to compete in three world championships this year: the WBSC Women’s Softball World Cup; the WBSC Co-Ed Slow Pitch Softball World Cup and the WBSC World Cup Under Girls-15 Women’s Softball.

Cebuana Lhuillier Bank reopens its Nasugbu branch

Cebuana Lhuillier Bank (CLB), the banking arm of PJ Lhuillier, Inc., reopened its Nasugbu branch in a more central location that is more accessible to micro, small, and medium enterprises (MSMEs).

The momentous event was graced by Cebuana Lhuillier Senior Executive Vice President Philippe Andre Lhuillier, CLB President Dennis Valdes, CLB Vice President Jimmy Ang, CLB Board Directors Ma. Rhodora Bañares and Andrew David Alcid, and Nasugbu Vice Mayor Mildred Belo-Sanchez.

Through the bank’s tireless efforts, CLB has grown exponentially from being a small rural bank in Cavite to one of the most innovative names in the banking industry. CLB is also set to expand and open more branches around the Philippines this year.

Blu Boys blank Hong Kong, forge battle for bronze

The Philippine Blu Boys blanked Hong Kong, 8-0, to forge a battle for the bronze medal and remain in the hunt for a World Cup berth in the 2023 Men’s Softball Asia Cup in Kochi, Japan Tuesday, June 27.

The Philippine Blu Boys blanked Hong Kong, 8-0, to forge a battle for the bronze medal and remain in the hunt for a World Cup berth in the 2023 Men’s Softball Asia Cup in Kochi, Japan Tuesday, June 27.

Leo Barredo and Lyones de Leon took turns in pitching a no-hitter while Kenneth Torres batted in a run that ignited a decisive four-run binge in the second inning that helped seal the rout.

The win earned the Cebuana Lhuillier-financed Blu Boys, who wound up with a 3-2 win-loss mark after the eliminations, a spot in the battle for third place Wednesday, June 28, with another victory ensuring them a World Cup berth.

It was also redemption of sorts for the country after absorbing a pair of defeats to powerhouse Japan, 6-0, and 2019 Southeast Asian Games gold medalist Singapore, 9-5.

Japan and Singapore will clash for the gold also Wednesday after finishing the elims with 5-0 and 4-1 marks, respectively.

“The team has given us nothing but pride and hope that we can once again reach the World Cup,” said Amateur Association of the Philippines president Jean Henri Lhuillier.

“We are now more determined than ever to give it our best,” he added.

The Philippines had already clinched slots in three separate World Cups after the Blu Girls, the co-ed slo-pitch team and the women’s Under-15 squad all advanced to the stage.

Cebuana Lhuillier partners with Advance to press on with financial inclusion mission

There is no stopping Cebuana Lhuillier, the undisputed leader in the Philippines’ micro financial services industry, in its pursuit of financial inclusion and financial mobility for Filipinos with the launch of Cebuana Lhuillier Advance.

Helping with Filipinos advance towards financial inclusion (Standing from L to R): Anton Lopez, Director of External Affairs,, Advance; Annette Tirol, SVP, Cebuana Lhuillier; Stef Lim, COO, Advance; Jaime de los Angeles, CEO & Co-Founder, Advance; Philippe Andre Lhuillier, SEVP, Cebuana Lhuillier; and Cliff Cabungcal, CFO, Cebuana Lhuillier. Seated from L to R are: Addi Guevara, CFO & Co-Founder, Advance; Ambassador Philippe Jones Lhuillier, Chairman & Founder, Cebuana Lhuillier.; and Jean Henri Lhuillier, President & CEO, Cebuana Lhuillier

In partnership with Advance, the country’s leading provider of on-demand credit for employees, Cebuana Lhuillier Advance addresses financial stress, one of the most widespread concerns holding people back at work, by enabling employers to provide on-demand financial assistance to their employees. It is very convenient on the part of the employers, especially the micro, small, and medium enterprises (MSMEs), as it comes without cost or liability to them. It also simplifies the salary deduction process and allows them to provide salary loans to their employees without disrupting the cash flow used to manage and grow their business. More importantly, companies may use the product to increase and improve employee productivity, engagement, and retention.

Through its mobile app, Cebuana Lhuillier Advance provides employees with 24/7 instant access to much-needed cash that will come in handy for emergencies and daily needs. Once their company gets enrolled in the program, employees receive a revolving line of credit that is automatically replenished upon repayment. Users have three convenient short-term repayment periods to choose from, ensuring that transactions are not heavy on the pocket come payday.

“At Cebuana Lhuillier, our mission has always been to provide Filipinos with excellent products that address their financial needs and help them in their financial wellness journey. I am very excited about this new product as it not only benefits the end-users but at the same time, companies, especially MSMEs as well,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.

Jaime de los Angeles, Advance CEO and co-founder, shares the same excitement. “We are elated to partner with Cebuana Lhuillier, the undisputed leader in the microfinance industry. Now, even more companies and employees will benefit from Cebuana Lhuillier Advance. We look forward to the positive impact this partnership will make towards narrowing the national credit gap.”

Cebuana Lhuillier Advance is the latest thrust of the company to beef up its roster of products as it cements its leadership in the microfinance industry. It is also the first addition this year to its microloans product portfolio with several more to come within the year.

For more than three decades, Cebuana Lhuillier has grown from being the country’s most trusted pawnshop into one of the most innovative and largest micro financial services provider in the Philippines, offering money transfer, microinsurance, microloans, banking, and more recently with micro-savings, jewelry selling, and a slew of digital products such as ProtectNow, eCebuana, Quikz, and Cebuana from Home. The company also boasts the widest network, with more than 3,000 Cebuana Lhuillier branches, 30,000 domestic partner branches, and three million international partner locations.

Cebuana Lhuillier promises instant remittances with integration into the Stellar Blockchain network

Cebuana Lhuillier has announced the integration into the Stellar blockchain network. This partnership reinforces its venture into blockchain based payment services.

The partnership with the Stellar network allows customers to receive cross-border remittance payments almost instantly and more conveniently at more than 3,000 Cebuana Lhuillier branches across the Philippines.

This new setup is a blockchain-powered alternative to traditional remittance flows, which typically come with long waits for users, and heavy capital requirements that limit scale and liquidity for Money Transfer Operators (MTOs). The alternative significantly alleviates the challenges faced by MTOs by allowing them to settle payments immediately instead of after days via traditional fiat rails.

This allows Filipinos working overseas who rely on remittance companies like Cebuana Lhuillier to send support to their families in the Philippines. Currently, the Philippines remains one of the top five recipient countries for money remittances, with millions of Overseas Filipino Workers spread out across the globe, forming a key part of a $31 billion-dollar industry.

“Cebuana Lhuillier has always stood by its mission of providing financial inclusion to Filipinos, and that includes the millions of Overseas Filipino Workers, considered modern-day heroes, who toil away overseas in order to provide a better future for their families. Our integration with the Stellar network is part of Cebuana Lhuillier’s constant innovation of its tried-and-tested financial services, all for the purpose of making it easier, more convenient, and more cost-effective for recipients in the Philippines to instantly receive their remittances from abroad,” shared Jean Henri Lhuillier, Cebuana Lhuillier president and CEO.

The Stellar network is a decentralized, fast, scalable, and uniquely sustainable network for financial products and services. This integration with Stellar is part of Cebuana Lhuillier’s move towards further exploration of fintech in order to increase the efficiency and convenience of its services.

“As Cebuana Lhuillier joins the Stellar ecosystem, a powerful route for affordable and instant remittances emerge in the Philippines,” said Denelle Dixon, CEO and Executive Director of the Stellar Development Foundation. “Together, we are improving the global financial system by bringing more equitable access to critical markets. Stellar is the network built for payments around the world and this is a step in fulfilling our mission.”

*“*This integration with Stellar is just one of the many initiatives of Cebuana Lhuillier. We are setting our sights on ensuring a seamless transfer between the offline and online channels for the business and putting systems in place that focus on convenience, accessibility, and efficiency. Our goal is to ensure that every Ka-Cebuana will be able to seamlessly send and receive money via Cebuana Lhuillier, anytime, anywhere, everywhere—whether via physical transactions or through their mobile phones,” added Erl Sumanga, General Manager and Head for Cebuana Lhuillier’s Money Transfers Business.

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