Cebuana Lhuillier Insurance Solutions (CLIS) partnered with the Bureau of Fire Protection (BFP) as the latter once again spearheaded the 2014 Observance of Fire Prevention Month with the theme Isulong ang Kaunlaran, Sunog ay Iwasan, Kaalaman at Pag-iingat ang Kailangan. A kick-off ceremony was held on March 3 at the Quezon City Memorial Circle and was attended by BFP Chief Supt. Carlito Romero, Quezon City Mayor Herbert Bautista, and Department of Interior and Local Government Secretary Mar Roxas.
This month-long campaign includes a nationwide fun run dubbed as Takbo Laban sa Sunog and other activities to promote safety and a fire-free nation. A MOA signing between CLIS and BFP is also scheduled later this March.