In-photo: Cebuana Lhuillier Insurance Solutions General Manager Jonathan Batangan and PJ Lhuillier Inc. Public Relations Manager Cheer Mae Ecarma.
Cebuana Lhuillier's 2012 Search for the Happiest Pinoy received the Bronze Award in the recently concluded 4th Philippine Association of National Advertisers Truth in Advertising (PANATA) Awards last January 30, 2013 at the Bahia Ballroom, Intercontinental Manila, Makati City.
PANATA Awards recognizes outstanding marketing communication materials and campaigns who have effectively communicated their brands by incorporating positive Filipino values. Gearing up to be the best and preferred business-to-business microfinancial solutions partner in the Philippines, Cebuana Lhuillier has always been committed to promote not only the brand but more importantly, the good Filipino value system through its campaigns and services.
The Search for the Happiest Pinoy, which started in 2010, aims to honor inspiring Filipinos with an optimistic outlook in life, proven ability to rise above life’s challenges and those who have brought a positive impact in the lives of others. Since then, it has been recognized by various local and international award-giving bodies. This latest recognition from PANA is an affirmation that Cebuana Lhuillier continues to uphold its commitment to inspire and instill significant values in the Filipino people.
Other companies acknowledged were Nestlé Philippines, Golden Arches Dev't. Corp., PepsiCo, Inc., Monde Nissin, Coca Cola, Goldilocks, Convergys and more. Present to receive the awards were Cebuana Lhuillier Insurance Solutions General Manager Jonathan Batangan and PJ Lhuillier Inc. Public Relations Manager Cheer Mae Ecarma.