In-photo: Cebuana Lhuillier Insurance Solutions General Manager Jonathan Batangan and PJ Lhuillier Inc. Public Relations Manager Cheer Mae Ecarma.
Cebuana Lhuillier’s 2012 Search for the Happiest Pinoy received the Bronze Award at the 4th Philippine Association of National Advertisers Truth in Advertising (PANATA) Awards held on January 30, 2013 at the Bahia Ballroom, Intercontinental Manila, Makati City.
The PANATA Awards recognize outstanding marketing communication materials and campaigns that effectively communicate their brands while incorporating positive Filipino values. Cebuana Lhuillier has always been committed to promoting not only its brand but also the Filipino value system through its campaigns and services.
The Search for the Happiest Pinoy, launched in 2010, honors inspiring Filipinos with an optimistic outlook on life, proven ability to overcome challenges, and positive impact on others. Since then, it has been recognized by various local and international award-giving bodies. This recognition from PANATA affirms Cebuana Lhuillier’s commitment to inspire and instill significant values in the Filipino people.
Other companies recognized included Nestlé Philippines, Golden Arches Dev’t. Corp., PepsiCo, Inc., Monde Nissin, Coca Cola, Goldilocks, Convergys, and more. Present to receive the award for Cebuana Lhuillier were Insurance Solutions General Manager Jonathan Batangan and PJ Lhuillier Inc. Public Relations Manager Cheer Mae Ecarma.