The Cebuana Lhuillier Pera Padala TV ad series titled “Re-meet”, created by ad agency Ace Saatchi & Saatchi, recently won the Silver and the prestigious Grande Lotus Roots Awards at Ad Fest 2014 held in Pattaya, Thailand.
The commercials feature Cebuana Lhuillier’s Pera Padala Brand Ambassador, Coco Martin, surprising unsuspecting customers by personally handing over their remittance. This heartfelt gesture reuniting families took place inside Cebuana Lhuillier branches.
Cebuana Lhuillier President and CEO Jean Henri Lhuillier said, “We are proud to receive this achievement for Pera Padala. Saatchi was able to capture the value of close family ties in the ads, showcasing our quick, easy, and reliable domestic and international remittance services. It’s as if you personally handed your monetary remittance yourself.”
Ad Fest is an annual advertising competition celebrating the best in the industry with a focus on embracing local culture and heritage. The Grande Lotus Roots Award, the event’s highest honor, recognizes works that embody local values, including culture, religion, beliefs, traditions, or language.
Watch Cebuana Lhuillier Pera Padala “Re-meet” TV ad version two here.
Watch version three of the “Re-meet” TV ad here.