Cebuana Lhuillier Wins Best Customer-Centric Financial Services Provider at 2025 Global Brands Awards
Cebuana Lhuillier has been recognized as the Best Customer-Centric Financial Services Provider-Philippines at the 2025 Global Brands Awards, affirming its leadership in delivering accessible, innovative, and customer-focused financial solutions to millions of Filipinos. The recognition highlights the company’s continued evolution into a comprehensive financial ecosystem serving over 27 million customers through more than 3,500 branches nationwide, thousands of partner locations, and millions of global touchpoints.
“This recognition affirms our mission of placing Filipinos at the center of everything we do,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “Customer-centricity means continuously understanding the evolving financial needs of our clients and providing solutions that are accessible, reliable, and empowering. Through our expanding ecosystem of services, we remain committed to supporting Filipinos at every stage of their financial journey.”
Under the leadership of Jean Henri Lhuillier, Cebuana Lhuillier has steadily evolved from its pawnshop roots into a comprehensive financial ecosystem serving millions of Filipinos. The company structures its services around its customers’ financial journey. It begins with bridge financing, addressing immediate financial needs through pawning, small loans, and money transfer services delivered via its extensive nationwide branch network. From there, the journey progresses to savings, where Cebuana Lhuillier Bank provides accessible savings products designed to help clients steadily grow their funds and build financial discipline over time. As customers advance economically, Cebuana Lhuillier also supports business development through the Cebuana Lhuillier KaNegosyo Center, which offers micro-business loans, coaching, document assistance, and other resources that help entrepreneurs establish and expand their enterprises. To protect these gains, the ecosystem includes insurance solutions from Cebuana Lhuillier Insurance Brokers, providing affordable protection against life’s uncertainties. Finally, the journey extends to investments, where opportunities through microinvest, Cebuana Lhuillier Jewelry, and Cebuana Lhuillier Gold enable clients to explore accessible, reliable ways to build long-term wealth. Together, these interconnected services reflect Cebuana Lhuillier’s commitment to meeting customers where they are and supporting their financial progress at every stage.
Beyond financial services, Cebuana Lhuillier continues to champion financial literacy and inclusive growth through nationwide initiatives such as Money Guro, community workshops, and partnerships with educational institutions. These programs aim to equip Filipinos with the knowledge and confidence to make informed financial decisions that support long-term financial security.
The recognition from the 2025 Global Brands Awards further reinforces Cebuana Lhuillier’s position as one of the Philippines’ most trusted financial institutions. By continually strengthening its ecosystem and prioritizing its customers’ needs, the company remains committed to advancing financial inclusion and empowering communities nationwide.