April 26, 2013 – Cebuana Lhuillier organized a social event for Unilever Philippines to celebrate their successful tandem in the Surf Fiesta ng Surfresa promo.
Unilever launched Surf Fiesta ng Surfresa to commemorate the 25th anniversary of its laundry detergent brand, Surf. Cebuana Lhuillier was tapped by Unilever to be its sole redemption center for sending of promo entries and redeeming of electronic load.
“I knew from the moment they invited us to be a partner, it is meant to be a success. Why? Simply because we have a lot of things in common – from the celebrations of our 25th anniversaries, to having a common endorser, Sarah Geronimo, and to being industry leaders in our fields for 25 years,” said Cebuana Lhuillier President and CEO Jean Henri Lhuillier.
A plaque of appreciation was presented to Unilever Philippines, as represented by its Homecare and Foods Vice President Benjie Yap, Corporate Affairs Vice President Chito Macapagal and other executives of Unilever and Surf. The occasion was also witnessed by the officers of Cebuana Lhuilier’s parent company, P.J. Lhuillier, Inc.
With the successful partnership, Cebuana Lhuillier looks forward to creating more collaborations with Unilever.