Cebuana Lhuillier merchandising signages were strategically installed recently in select international partners in Japan, Malaysia, Singapore and Taiwan to establish its growing presence and strengthen its claim as the preferred pick-up station in the Philippines. Having the highest concentration of overseas Filipino workers (OFWs) in the Asia Pacific, the said countries serve as hotspots for migrant workers who rely on remittance centers to send money to their loved ones back home in the Philippines.