Cebuana Lhuillier’s sports advocacy began with its President and CEO Jean Henri Lhuillier’s desire to boost sports development and awareness in the country. A sports enthusiast since his youth, Jean Henri recognizes the role of sports in nurturing life and leadership skills that ultimately contribute to nation-building.
As early as 2002, Cebuana Lhuillier has been supporting sports events and tournaments for softball, tennis, and basketball, among others. From Cebuana’s notable brood of athletes emerged a number of sports luminaries that have made their mark in their respective sports. These include world-class doubles champion Treat Huey, SEA Games softball champion members of the RP Blu Boys and Girls, and Metropolitan Basketball Association legends Cebu Gems.