To further strengthen brand presence in the United Arab Emirates and Kingdom of Saudi Arabia, Cebuana Lhuillier participated in several local events such as Philippine festivals, sports events, and Filipino organizationled events. Among these include the recently concluded events like the FILCLUB Thanksgiving, United Boholanos Sportsfest, and the 6th UAE Sinulog Festival, which were attended by more than 6,000 Filipinos combined.
In an effort to inform Filipinos in the Middle East of Cebuana Lhuillier’s convenientinternational remittance services, the brand and its collaterals were mentioned in the program and prominently displayed in the activity venue. Similarly, attendees who registered in the Cebuana Lhuillier booth received branded giveaways.