Building on this core value of providing opportunities for Filipinos best exemplified by its core brand Cebuana Lhuillier, the Lhuillier family created the PJ Lhuillier Foundation, Inc. to serve as the company’s social responsibility arm. Since the year 2000, the PJ Lhuillier Foundation has been carrying out its mission through the generous support provided by the member companies of the PJ Lhuillier, Inc. Through projects that effectively create opportunities, such as scholarships, medical missions, and feeding programs, the PJ Lhuillier Foundation, Inc. aims to empower Filipinos, by enhancing their options in life.